TRADEMARKS

Trademarks are some of the most valuable assets owned by our clients; they constitute our clients´ identities and represent where they want their businesses to be. As such, our trademark lawyers and paralegals constantly work to secure, protect and enforce our clients´ distinctive signs; as part of our wider mission, we are constantly seeking to increase and protect the value of our clients' brands by providing specific, cost-effective and unique solutions for each case or portfolio entrusted to us.

In our firm, we value each client's business as our own; we therefore provide our services with our clients´ branding and enforcement strategies and policies in mind. Our lawyers are highly skilled at applying trademark law, both from a preventive standpoint as well as from a litigation and enforcement perspective.

At the beginning of a trademark´s lifecycle, we conduct comprehensive, multi-stage research and investigation to determine whether a new trademark would be available and can be protected, both in Mexico and abroad. For existing trademarks, we provide full-service trademark maintenance and monitoring programs using our own tracking and monitoring software, keeping clients fully and promptly informed of the status of their trademark portfolios, and of any action needed to enforce and keep them in perfect shape.

For clients seeking foreign protection of their trademarks, we work with a wide range of well-established law firms from around the world and with which we have very long-established professional relationships. Our clients can rest assured that these firms provide their services with the same standards of quality as we do, as well as under very competitive rates; as such, our clients´ international trademark portfolios will always be properly protected.

Our firm has the privilege of representing some of the most important trademarks in sectors including spirits and wine, fashion, foods, sports, the automotive industry, pharmaceuticals, and the media, among others.